Gentlemen of the Road - St. Augustine

I led local marketing, communications and community engagement efforts for Gentlemen of the Road, an internationally recognized music festival, which created $4.5M in economic impact for St. Johns County. This included launch creative and press conference, community forums, video and content production, website management, signage and local business engagement.

2013
St. Augustine, Florida

“Ms. Natacha McLeod first started with the Cultural Events Division and came strongly recommended from previous employers and armed with an already impressive resume. It was clear to us that as soon as we interviewed her, that hiring her was an opportunity that could not be passed. From the moment Ms. McLeod started with our department she immediately raised the bar when it came to professionalism, quality and customer/client satisfaction. Several key programs were developed and created because of her direct work. These programs include "Amphitheatre Choice Program", Sponsorship Development, Market Expansion, Community Outreach, Exclusive Advertising and more. Because of these programs, the Cultural Events Division was able to increase revenues each year by over $250,000. Not only did Ms. McLeod bring the department financial growth and success, but also many awards and prestigious listings within the industry. The financial savvy, positive attitude, respectful demeanor, and thoughtful management approach that Ms. McLeod brought to the department made her an absolute asset and much loved amongst the staff, artists, management, clients, customers and more. Beyond the hard work, dedication, professionalism and talent, lies her ability to pour herself completely in to the work that she believes in and the work that she believes makes the world a better place. I can say full heartedly that Natacha McLeod would add great strength, talent and heart to any organization that is lucky to have her. Please feel free to reach out to me if you have any questions at any point of time.”

-Ryan Murphy, President / Managing Director, Huntsville Venue Group; former General Manager, St. Johns County Cultural Events Division

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