Atlanta Symphony Orchestra 75th Anniversary Branding Campaign
In celebration of the Atlanta Symphony Orchestra’s 75th Anniversary season, ASO implemented a multi-touchpoint promotional campaign. Touchpoints included a free outdoor concert series "Around The A," a Tiny Doors mural, a Living Walls mural, street banners around the city, a custom wine blend and the production of an Emmy-award nominated television special.
2019
Atlanta
“I had the pleasure of working with Natacha for four years at the Atlanta Symphony Orchestra (ASO). She was a wonderful partner, always bringing new ideas to streamline and organize our workflow. During our time together, we moved the ASO from Tessitura to Ticketmaster for ticketing; we added Mediatool for media management, WebDAM for photo archives, and Brightcove for virtual concert presentations. We also partnered with Carbonhouse to create a more accessible website for our patrons. In addition to her organizational and management skills, Natacha was a wonderful ambassador in the community, creating new partnerships and creative opportunities to elevate the ASO and engage new audiences.”
-Tammy Hawk, former Vice President of Marketing and Communications, Atlanta Symphony Orchestra
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